Industries·Twelve we know cold

Every business has a P&L. Almost none break in the same place.

Two companies can file accounts that look identical line for line and be in completely different trouble. The label on the door matters far less than the one measure that governs the business underneath it.

Why the sector matters
01 / 04

Identical margins. One is comfortable. One is running on its operating line.

Two shapes we meet constantly. The figures are indexed and the pattern is not invented. Above the rule the accounts agree. Below it, nothing does.

A DISTRIBUTORA CONTRACTOR
WHAT THE ACCOUNTS SAY
Revenue, indexed100.0100.0
Gross margin24.1%24.3%
Overhead18.0%18.2%
Operating margin6.1%6.1%
Net margin4.4%4.5%
WHAT IS ACTUALLY HAPPENING
The measure that governsCash conversion cycleMargin at final account, against bid
Reads96 days4.6 points below
Held whereStock at 118 days of coverRetention outstanding, 8 months average
Shows up asAn operating line drawn every monthA surety holding the bonding limit flat
Found byAging stock by SKU against real turnsCosting at job level against the winning estimate
The sectors in detail
02 / 04

Twelve set out here. We lead finance in more than twice that many.

Pick one. Each carries a single measure that finds the problem before the accounts do — and someone who has run finance in your industry already knows which measure governs it.

Construction and trades
THE MEASURE THAT FINDS IT
Gross margin by job, against the estimate that won it
WHAT BREAKS HERE

The accounts are accurate at completion and meaningless before it.

WHAT CHANGES

Know a job’s real margin while there is still time to do something about it.

YOUR LEAD IS CHOSEN FOR IT

Has closed out final accounts and sat opposite a surety

THE FULL SECTOR PAGE →
Whatever your sector
03 / 04

Most of the companies we work with are not in the twelve above.

Four questions place any business, in any industry. They are the same four we ask on the first call, and they decide how the finance function gets built.

01How the cash movesWhether you are paid before you deliver, while you deliver, or long after — and whether you pay your own suppliers on the same rhythm. This one dimension decides more about a finance function than the industry label does.
02Where the margin is decidedAt the quote, at the purchase order, on the production line, or at renewal. Whichever it is, that is the point the reporting has to reach, and it is rarely the point the accounts are built around.
03What the balance sheet carriesStock, work in progress, receivables, or assets held against debt. Each of them traps cash in a different way and each of them is measured differently.
04How the group is put togetherOne entity, several, or several across a border. The number of legal entities usually grew for reasons that made sense at the time, and the reporting rarely caught up with it.
Who sits in the seat
04 / 04

Your CFO is chosen for your sector. Not assigned from whoever is free.

One person is yours for the whole engagement — the same one from the first conversation, named in the contract, with a named backup behind them.

01Named before you sign You meet the person who will hold the seat on the first call, not a pitch team who hands you on afterwards.
02Chosen for the sector Someone who has run finance in a business shaped like yours and can say what the governing measure reads without being told where to look.
03A firm behind them Specialists come in when your month needs them — costing, treasury, systems, tax, transactions — at no second fee and on no second agreement.
What happens next

The first two weeks run the same way in every sector.

What they find is what differs. We go in looking for the measure that governs your business, and we tell you what it reads — in writing, either way.

THE FITA first conversation about what the business does, how the cash moves through it, and which of the four shapes it takes.
THE MEASUREWe identify the number that governs your business and check whether your current reporting can produce it.
YOUR CFOWe name the finance chief who would run your function, and what they have already done in your industry.
THE WRITE-UPTwo weeks in your accounts, systems and cash position, and a written assessment at week three that is yours to keep.
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