Before anything: are you raising for the right reason, at the right time, and are you actually ready? We will tell you when the answer is no, which is not a popular service but it is the valuable one.
Then the work. Revenue policy fixed and documented before it is tested. Cap table rebuilt with every instrument, option and side letter in it, and dilution modeled across the scenarios so you understand what you are agreeing to. The model built to be interrogated, not admired. The data room assembled before the request list arrives — every diligence question we have seen before, already answered.
After the round, reporting on a fixed cadence, because the next raise is priced partly on how you behaved during this one.
Capital markets specialists for the raise, the model and the data room