DISTRIBUTION·United States and Canada

Thin margins forgive nothing, and inventory forgives least of all.

THE MEASURE THAT FINDS IT
The cash conversion cycle, in days

The business is profitable and has been for years, and it still draws on the operating line every month. The cash is in two places and both are measurable: stock that stopped moving but is still being reordered because nobody revisited the reorder point, and receivables that nobody chases because the customer is important.

How we run it here
01 / 04

What a finance function in this sector actually needs.

Landed cost is a guess, so the margin on imported lines is whatever the system says it is. And the largest customer is usually the worst one, but nobody can prove it because overhead is allocated on revenue.

01THE CASH CONVERSION CYCLE

We decompose the cash conversion cycle into days inventory, days receivable and days payable, and work the one with the most cash in it first. Stock gets aged by SKU against actual turns, with obsolescence recognized rather than deferred, and reorder points recalculated on real demand instead of a setting from three years ago.

02LANDED COST

Landed cost is rebuilt properly — freight, duty, tariff, currency and handling loaded to the item — because a distributor that does not know its landed cost does not know its margin.

03CUSTOMER AND SKU PROFIT

Then customer and SKU-level profitability with cost-to-serve allocated on orders, deliveries and returns. It routinely reverses the ranking of the top ten accounts.

What changes
02 / 04

What you can do afterwards that you cannot do now.

01

Say exactly how much cash is trapped in stock and how much comes back for each action.

02

Know which accounts you are subsidizing.

03

Price imported lines on their real cost.

Who holds the seat
03 / 04

Matched to the sector, not the postcode.

YOUR CFO, FOR THIS SECTOR
Has run a distribution business through a stock correction
WHO YOUR CFO DRAWS ON
Inventory and costing analysts for the SKU-level rebuild

With a named controller alongside them, a named backup on every seat, and the specialist bench behind both — all inside one fixed monthly fee.

What happens next

Your sector is one conversation away from a written answer. Start with what is actually going on.

One hour on your business, with the CFO who would hold the seat rather than a salesperson. Nothing to prepare and nothing to sign. A written note back within two working days saying what we heard and what we would look at first.

THE HOURWhat the business does, how the cash moves through it, and what would have to be different in a year.
THE NOTEWhat we heard and what we would look at first, in writing, within two working days.
THE SEATA CFO who has run finance in this sector before, with a named backup who already knows your file.
THE STANDARDClose by the seventh working day, pack on the eighth, and a published response standard in between.
ONE HOUR · NO CHARGE · A WRITTEN NOTE BACK WITHIN TWO WORKING DAYS